Falken Tires

A part of the Sumitomo Rubber Industries company, Falken Tires first launched in Japan in 1983 and was introduced to the North American market two years later and in Europe in 1988. The company is renowned for their in-house branding and creative capabilities, delivering award-winning advertising and promotional efforts that actively support their dealer and retailer sales efforts. Falken manufactures tires for passenger cars as well as light and medium trucks.